Baardsen Sport was founded in 2024 by Joachim Baardsen, a former sports journalist at VG with over 12 years of experience in Norway's largest media outlets. 

Throughout his career as a reporter and TV presenter, Baardsen has built an extensive network within the sports world while gaining a deep understanding and respect for what it takes to succeed.

While working with some of the world's top sports stars, he recognized the need for a dedicated partner to support athletes through every phase of their careers.

Baardsen Sport focuses on building lasting relationships and ensuring that athletes receive the opportunities they deserve.

We are there in every situation, from celebrating great triumphs to weathering the toughest storms.