Baardsen Sport was founded in 2024 by Joachim Baardsen, a former sports journalist at VG with over 12 years of experience in Norway's largest media outlets. 

Throughout his career as a reporter and TV presenter, Baardsen has built an extensive network within the sports world while gaining a deep understanding and respect for what it takes to succeed.

During his work with some of the world's top sports stars, federations and clubs, he recognized the need for a dedicated partner who could assist with communication, media management and commercial deals.

¨Baardsen is used to working under pressure, conveying stories that gain significant attention, and understands the mechanisms of sports.

At Baardsen Sport, the focus is on building lasting relationships and ensuring that clients receive the opportunities they deserve.

We are there in every situation, from celebrating great triumphs to weathering the toughest storms.