Baardsen Sport was founded in 2024 by Joachim Baardsen, a former sports journalist at VG with over 12 years of experience in Norway's largest media outlets.
Throughout his career as a reporter and TV presenter, Baardsen has built an extensive network within the sports world while gaining a deep understanding and respect for what it takes to succeed.
While working with some of the world's top sports stars, he recognized the need for a dedicated partner to support athletes through every phase of their careers.
FOUNDER AND CEO: Joachim Baardsen.