Baardsen Sport was founded in 2024 by Joachim Baardsen. He is a former journalist with 12 years of experience from Norway's leading media outlets.

Originally from Rogaland, Baardsen has built an extensive network within the sports and media landscape. He is used to working under pressure, telling stories that attract significant attention and understands the dynamics of sport.

As a strategic advisor, Baardsen has worked with several of the world's leading athletes, leaders, organisations and sporting events.