We help ambitious people in sports and business get seen, understood and chosen
Sports bring people together, creating happiness, achievement and a sense of belonging - things our society needs more than ever.
Baardsen Sport amplifies the power of sport by showcasing the people and stories that drive positive change.
We offer specialized expertise in media, strategic communication and commercial partnerships – helping our partners unlock new opportunities, strengthen their position and protect long-term value.
Through targeted collaborations, we work alongside some of society's most impactful role models and ambassadors.
«Baardsen Sport has been a remarkable asset for us. Their expertise and dedication are exceptional. As a highly professional partner, they safeguard our reputation and consistently deliver results. Our collaboration has been outstanding.»
Jarle Blindheim
Secretary General of the Norwegian Skating Association
«Baardsen Sport has handled the media in an impressive manner. It has been a truly uplifting experience for us. As athletes, we feel seen and recognized. The attention we have received since collaborating with Baardsen Sport has strengthened the positive atmosphere within our national team.»
Peder Kongshaug
Olympic, World and European Champion in Speed Skating
«Joachim comes from the media industry and understands how it operates. The collaboration works very well. He has a clear understanding of our needs and valuable insight into how the media thinks and what we find relevant and engaging.»
Christer Sævig
Reporter & Editorial Supervisor, Viaplay
«We are very satisfied with the work Baardsen Sport has done on PR and our sponsorship agreement with Solfrid Koanda. We greatly appreciate the collaboration.»
Marte Myklebust Åril
Head of Marketing, Lerum
«Myself and the rest of the team at Viaplay worked closely with Joachim Baardsen before and during the Speed Skating World Championships in Hamar, where he served as the Media Director for the Norwegian athletes. Joachim provided us with guests and interview subjects in a highly professional manner throughout the event. He also contributed valuable input along the way, which helped enhance the interviews. His dedication to creating a high-quality TV production was evident in all aspects of his work.»
Pål Gordon Nilsen
Presenter at Viaplay